Privacy Policy

Last updated: July 13, 2026

Lily California operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). Our store is powered by Shopify, allowing us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or complete another transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or cannot reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

• Contact information, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including credit card numbers, debit card numbers, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related information.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including information you provide when contacting customer support or otherwise communicating with us.

• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information, including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or Services, visit our websites, and through the use of cookies and similar technologies.

• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Services

We use your personal information to provide you with the Services, including to fulfill our agreement with you, process payments, fulfill your orders, remember your preferences and products you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages by email, text message, or mail, and showing you online advertisements for products or Services on the Services or other websites. This may include advertisements based on products you previously purchased, added to your cart, or other activities on the Services.

Security and Fraud Prevention

We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password, or other access information with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to your inquiries, provide effective Services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, investigate or participate in civil discovery, potential or actual lawsuits, or other legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that perform Services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

• With business and marketing partners to provide marketing Services and advertise to you. For example, we use Shopify to support personalized advertising through third-party Services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share information about you for targeted advertising and marketing based on your online activities across different merchants and websites.

• When you instruct us, request us, or otherwise authorize us to disclose certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms of service or policies, and protect or defend the Services, our rights, or the rights of our users or others.
  
  

  Relationship with Shopify

  The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than the country where you live, in order to provide and improve the Services.

  Additionally, to help us protect, grow, and improve our business, we use certain enhanced Shopify features that involve data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify.

  In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

  For more information about how Shopify uses your personal information and any rights you may have, please refer to Shopify’s Customer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information processed by Shopify.

  Third-Party Websites and Links

  The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

  We do not guarantee and are not responsible for the privacy or security practices of such websites, including the accuracy, completeness, or reliability of information found on these websites.

  Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation regarding its use by us or by a third party.

  Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as otherwise stated within the Services.

  Children’s Data

  The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

  If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that such information be deleted.

  As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under the age of 16 (as those terms are defined under applicable law).

  Security and Retention of Your Information

  Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information you send to us may not be secure while being transmitted.

  We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

  The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

  Your Rights and Choices

  Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.

  Right to Access / Know

  You may have the right to request access to the personal information we maintain about you.

  Right to Delete

  You may have the right to request that we delete personal information we maintain about you.

  Right to Correct

  You may have the right to request that we correct inaccurate personal information we maintain about you.

  Right to Data Portability

  You may have the right to receive a copy of the personal information we maintain about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  Right to Opt Out of Sale or Sharing for Targeted Advertising

  Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or opt out of the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws.

  You may exercise your rights to opt out of this use where available.

  Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we may automatically treat this as a request to opt out for the device and browser you use to access our website.

  If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account.

  For more information about Global Privacy Control, please visit: https://globalprivacycontrol.org/

  Except for Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your web browser or device.

  Managing Communication Preferences

  We may send you promotional emails, and you may choose to stop receiving them at any time by using the unsubscribe option provided in our emails.

  If you unsubscribe, we may still send you non-promotional communications, such as emails regarding your account or orders you have placed.

  You may exercise any of these rights where indicated within the Services or by contacting us using the contact information below.

  For more information about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, please visit:

  https://privacy.shopify.com/en

  We will not discriminate against you for exercising any of these rights.

  We may need to verify your identity before processing your request, as permitted or required under applicable law.

  In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require the agent to provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us.

  We will respond to your request within the timeframes required by applicable law.

  Complaints

  If you have concerns or complaints about how we process your personal information, please contact us using the contact information below.

  Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below or submit a complaint with your local data protection authority.

  International Transfers

  Please note that we may transfer, store, and process your personal information outside the country where you live.

  If we transfer your personal information outside of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant authority in the United Kingdom, where applicable, unless the information is transferred to a country that has been recognized as providing an adequate level of protection.

  Changes to This Privacy Policy

  We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

  We will post the updated Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

  Contact

  If you have questions about our privacy practices, this Privacy Policy, or would like to exercise any of your rights, please contact us:

  Phone: +18125563726

  Email: info@lilycalifornia.com